Posts Tagged: start-up companies

Whirlscape’s team on Minuum, Indiegogo and crowdfunding a beta keyboard launch

Every six weeks, MaRS Innovation’s marketing and communications manager writes a guest post for the MaRS Discovery District blog profiling MI’s activities or one of our start-up companies. You can read the original post on the MaRS blog. On Monday, June 17, Whirlscape Inc. released the beta version of its hotly anticipated, tiny, one-dimensional digital keyboard, Minuum: “the little keyboard for big fingers.” If you follow tech gadget news, you’ve likely read about or even supported the company’s successful Indiegogo campaign, which raised more ... Read more

Flybits recognized as a context-aware tool for marketing professionals

TORONTO, Canada (April 24, 2013) — Flybits Inc. announced today that  Forrester Research Inc. has recognized Flybits, a Toronto-based start-up company, as a tool for on-demand marketing processes in a recent report. The February 2013 Forrester report, written by Anthony Mullen, “Emerging Touchpoints Require a Marketing Mind Shift,” states that to master the new basics, marketing professionals must increase corporate spending on innovation and formalize working relationships in areas such as customer experience, analytics, IT and product design — all of which ... Read more

Minuum’s crowdfunding campaign raises 873 per cent of initial goal

Over 9,600 people funded Toronto start-up’s one-dimensional mobile keyboard TORONTO, Canada (April 18, 2013) — The Indiegogo campaign for Minuum, “the little keyboard for big fingers,” created by Whirlscape Inc., has closed after raising $87,369 in one month. Minuum is a one-dimensional, tiny keyboard that frees up mobile screen space while allowing fast, accurate typing. Its specialized, patent-protected auto-correction algorithm allows highly imprecise typing, configuring the difference between what you type and what you mean in real time and getting it right ... Read more

What does MaRS Innovation’s funding extension mean for Toronto’s academic entrepreneurs?

Every six weeks, MaRS Innovation's marketing and communications manager writes a guest post for the MaRS Discovery District blog profiling MI's activities or one of our start-up companies. You can read the original post on the MaRS blog. Created in 2008, MaRS Innovation (MI) bridges the chasm between the early-stage technologies emerging from its 16 member institutions and successful startup companies and licensable technologies. By offering early-stage funding in tandem with hands-on management, business development, mentorship and intellectual property protection strategy, MI acts as ... Read more

Minuum closes on $60,000 crowdfunded stretch goal to build wearable development kit

Whirlscape Inc.'s Minuum keyboard has enjoyed the kind of launch that start-up founders dream about yet few achieve. UPDATE: Whirlscape's Minuum Project has now cleared its $60,000 fundraising target. Mobile Syrup wrote a follow-up article on the campaign with details about the Wearable Development Kit. Their technology also got a second spot on CTV News's Tech Tuesday report and was featured on Global TV's The Morning Show. The little keyboard for big fingers, which launched an Indiegogo campaign a week ago today to ... Read more

Minuum to end battle between mobile screen space and virtual keyboards

Start-up launches Indiegogo campaign to change future of mobile typing TORONTO, March 18, 2013 —  Whirlscape Inc., a Canadian tech start-up, has developed Minuum, "the little keyboard for big fingers." Updated: The company has now cleared its $60,000 stretch goal to build a wearable development kit. Read the Mobile Syrup follow-up story. Minuum's crowdfunding campaign was covered by the Financial Post, CBC News, CTV News, the Toronto Star and Metro Morning (radio interview). They also did a second spot on CTV News's Tech ... Read more

What should start-ups consider when forming a partnership?

Dr. Rafi Hofstein is among the experts featured in this month's "One question, three experts" post on the MaRS Discovery District blog. This regular feature addresses some of the challenges that start-ups face by asking three experts to respond to a different question each month — anything from marketing and financing guidance to advice on partnerships and mentors. Here's Hofstein's response: The first question to define is “partnership with whom?” You will face very different issues when, for example, partnering with another founder to create ... Read more

Flybits to exhibit at Mobile World Congress 2013, officially launch Flybits LITE

Flybits' Context-Aware and Intelligent Mobility Solutions on exhibit Feb. 25 to 28, Canadian Pavilion, Stand 7F50, Booth 14 TORONTO, Canada (Feb. 14, 2013) – Flybits, a start-up company that develops context-aware and intelligent mobility solutions, today announced that they will be exhibiting at Mobile World Congress 2013 to launch a revolutionary mobile product called Flybits LITE. Flybits LITE, an innovative Platform as a Service (PaaS), enables the quick creation and deployment of context-aware mobile computing applications for enterprises without the dependency of dedicated ... Read more

XLV Diagnostics Inc. awarded $500,000 to develop digital mammography technology

TORONTO, ON (Feb. 19, 2013) – XLV Diagnostics Inc., a start-up company working to commercialize a faster, cheaper and better digital mammography technology, has received a $500,000 investment from FedNor. Over 600 million women living in developing countries have inadequate access to breast screening for early cancer detection. In the developed world, many radiology departments are replacing traditional film and screen systems with digital technologies. In both cases, better digital mammography technology promises to solve logistical challenges and save money. XLV’s solution has ... Read more

MaRS Innovation awarded $15 million to further commercialize world-leading Canadian innovations

Networks of Centres of Excellence recognizes strength of partnership between MI and its 16 member institutions TORONTO, February 5, 2013 — How do you make sure the brilliant ideas emerging from Toronto’s academic research community get the best possible chance to succeed? MaRS Innovation (MI), created in 2008, bridges the chasm between these early-stage technologies and successful start-up companies and licensable technologies. By offering early-stage funding in tandem with hands-on management, mentorship and IP strategy protection, MI acts as a commercialization agent for ... Read more
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